On Monday 26 January 2015, a new property portal - OnTheMarket.com
– launched. The arrival of this brand new portal is a very exciting development
for the property market.
The portal is run by Agents’ Mutual, which is made of a membership
of over 2,000 property agency firms, amounting to 4,000 offices. It is
envisaged that the membership will grow significantly once the portal goes
live. The motivation of the portal is to deliver the best user experience for
prospective tenants, with results produced clearly and in an uncluttered way
with no pop-ups or third party advertising as is found on the other major
portals.
To give the portal a chance of establishing a meaningful presence,
each member agent will only be allowed to display properties on one other major
portal. As such, we at Martin & Co Chelmsford undertook a detailed
investigation into our own property portal data, looking at numbers of phone
calls and email enquiries generated from both Rightmove and Zoopla. Further
analysis into the quality of leads, as well as the conversion of leads received
to successful lets / sales was also looked at in detail.
In conclusion, we decided that that the best portal for Martin
& Co Chelmsford to appear on, as well as OnTheMarket.com, would be
Rightmove. Rightmove not only delivers more enquiries, but the quality of the
enquiries are, in our opinion, higher than those received from Zoopla.
Rightmove is, in our opinion, the market leader, ranked 8th in the
list of the most viewed websites in the UK, well ahead of Zoopla at 35th.
Google has announced that it is the most searched for business in the UK, thus
adding further evidence that Rightmove is the right choice.
We believe the combination of our own website, www.chelmsford.martin.com, together with OnTheMarket.com, the new entrant with all
the publicity that will ensue, as well as Rightmove, the most established and
dominant portal in the market, will give our clients properties unrivalled
exposure in respect of online marketing.
As of 26th January 2015, properties being marketed by Martin &
Co Chelmsford will no longer appear on Zoopla.
At Martin & Co Chelmsford, we firmly believe that this is an
exciting time for the property market and we believe OnTheMarket.com will be of
long-term benefit for all those with an interest in renting property in our
local area.
If you have any
questions regarding the above, please feel free to contact me.
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